Diablo® III

Battle.net Ghost Town Effect.

---Credit goes to Azzure at diii.net forums---


There is a fundamental problem with Battle.net 2.0, and it has existed since SC2.

The lack of presence and "Ghost-town Effect" of Battle.net.

Like many others, my history with Blizzard games is very long, detailed and grateful. Grateful that Blizzard existed because their games have been the only ones that have been ridiculously fun, long-lasting and satisfying. I started with SC1. Than I played D2 for many years. I even played WC3 for a few years, and of course, WoW for many years.

Starcraft 2 was the first Blizzard game that I only played for 1 month. Not because it was too competitive, too difficult or not fun, but because the game had something missing in it. I would find myself only logging on to play a game or two, than logging off. A far cry from previous Blizzard games, where I would log on, chat to people, mess around, talk strategy, experiment, play games with friends and in the mix of that, play the game. Eventually, Starcraft 2 felt like every other non-Blizzard game - dead, finished and pointless to play.

Battle.net 2.0 turned SC2 in to a ghost town, and ruined one of the most social RTS games in history. As I wrote this article, on a Saturday afternoon, there are just 13,000 SC2 games being played right now, Worldwide. At this same time, there are 51,000 games being played in Diablo 2, an 11 year old game. SC2 has no community except for the e-sports community. Why? Because Battle.net 2.0 doesn't have any kind of social features, and is built from the ground up to prevent communities from ever forming.

Before Battle.net 2.0, I didn't log in just to play the game and log back off. I logged in because it was a part of my every-day entertainment schedule. It was what I did instead of watch TV or play other games. And it was the most satisfying piece of entertainment for me for the last decade. Battle.net 2.0 took away every single part of the Blizzard community, and became a means to an end for them, rather than an epic gaming platform that brought players together and was a social metropolis of entertainment, community and excellent games.

Blizzard have done something to Battle.net. Whether intentional design choice or just plain bad work and negligent design, Blizzard has turned Battle.net and its related games to ghost towns, where players come in, play for a bit, and jump back out. No longer is Battle.net the place you hang in, socialize in, idle in and keep open on your computer throughout the entire day, but rather an invisible platform that pushes you in to a quick game. Where your identity is invisible, and you don't see anyone else. Where the community is non-existant, and your character doesn't even have a presence save for a 4 player game.

Without avatars and proper chat channels, Diablo 3 will be a ghost town. It will feel like a dead game with no heart, no memories and no community. No presence, no indiviudality, no "hey check out my new Sword that I just found", no random private messages from some guy who wants to ask you about your build, or your gear. No sense of achievement, no bragging rights, no talking to a bunch of strangers about Demon Hunter strategies.

The people who know me and read my posts, articles etc know that overall, I'm very Blizzard-friendly. I agree with a lot of their controversial design decisions, and defend them quite commonly when the community makes negative statements about them that I don't agree with.

And here I am. Telling you and any one from Blizzard that may be reading, that I 100% disagree with the design direction for the social aspects of Battle.net 2.0, and strongly feel that this game's longevity and the enjoyment it provides is going to be significantly and negatively impacted by the decisions to not have proper chat channels, not have a real sense of presence in Battle.net (In Diablo 3's case, avatars within these chat channels) and not have a more vibrant social feature set within Battle.net.

I am also not alone in this opinion. Take the time to read this excellent article on teamliquid. Also note that a recent poll suggested that the vast majority of players want proper chat channels and would feel like not having them would be detrimental to the game for them.

While it is completely unrealistic to expect any changes before the launch of Diablo 3, I, and hopefully many people in the community would like to appeal to Blizzard to please improve Battle.net 2.0's chat channels, and avatars to a level that even Diablo 2 had, and to not repeat the same mistakes of Starcraft 2.
Edited by MissBella on 3/4/2012 9:49 AM PST
Sc2's epic downfall? Stopped reading there since you obviously have no idea how huge sc2 is.
Yeah, I don't have this problem.
03/04/2012 09:24 AMPosted by BeastedOreo
Sc2's epic downfall? Stopped reading there since you obviously have no idea how huge sc2 is.
I honestly do miss the old days of chat rooms from Diablo (1&2), Warcraft III and Starcraft.. But as has been said, SC2 has had no epic downfall.. Hopefully they'll make D3 have chat rooms just like D2 had, it was awesome to be able to go on and chat with everyone in those public channels and meet people to play with rather than matchmaking, I don't care about being matched by skill.. The person you get matched with could still be a %%%! since you didn't get to meet them before playing.
03/04/2012 09:24 AMPosted by BeastedOreo
Sc2's epic downfall? Stopped reading there since you obviously have no idea how huge sc2 is


03/04/2012 09:31 AMPosted by nOrain
go into SC2 right now and tell me how many people are in one specific chat room


Its because people are playing the game and not hiding in chat rooms. this is starcraft 2 not aol instant messenger....
Edited by PmP on 3/4/2012 9:34 AM PST
03/04/2012 09:31 AMPosted by nOrain
Stopped reading there since you obviously have no idea how huge sc2 is.


lol! go into SC2 right now and tell me how many people are in one specific chat room... I've never seen the strat chats over 40 and gen up to 116. Everyone is disconnected and half of the people that do talk are trolls or mentors for money.


Is this not how it has been long before Battle.net2? People will complain to complain and not realize they are complaining about issues that have existed even in the "good days"
While people in this thread seem to be buttmad by your phrasing of "SC2's downfall", they all seem to be sidestepping the actual point of your post.

While I don't necessarily agree with the downfall bit I do definitely agree that the chat style of the old battle.net did encourage more of a community formation, and I wish they would bring something like this back.
03/04/2012 09:31 AMPosted by nOrain
Stopped reading there since you obviously have no idea how huge sc2 is.


lol! go into SC2 right now and tell me how many people are in one specific chat room... I've never seen the strat chats over 40 and gen up to 116. Everyone is disconnected and half of the people that do talk are trolls or mentors for money.



why would people be in chat rooms instead of playing starcraft games /boggle

i didn't buy SC to socialize i got it to play a good RTS.

/sips coffee
As long as Blizzard gets that $$, doesn't matter at all.
Sometimes I feel like the only person who barely used chat channels and still made lots of friends, from forums and meeting them in games.

While I don't necessarily agree with the downfall bit I do definitely agree that the chat style of the old battle.net did encourage more of a community formation, and I wish they would bring something like this back.


It "encouraged" by throwing it in your face. If the chat rooms are really that important and lacking, thats because it was not important to as many people as you would like to think. Other than the chat room being your whole screen on login, there are very few and minimal changes. Some of these changes are even for the better
SC2 is interesting in the way that the community that exists outside the game is far larger than the one that exists within the game(Battle net).

We just have to come to terms with the fact that Diablo 3 will not be very social and we will have to rely on third party alternatives to chat rooms such as IRC and of course voice communication.
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