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I would bet 30-50 million over the years including advertisement and everything. The voice acting in D3 was apparently done for free, its that bad.
Subscription games have a different sales limit to reach equilibrium to cost benefit.
Every subscriber at the 4 month period is equal to another copy sold.
For example if they sell 2 Million copies of the game and 1 Million subs at the 4 months mark they have essentially sold 3 Million copies.
And since when business means producing crap products and sell them with a big hype?
In a long-run this is really bad for business
Edited by Viduka#1317 on 4/25/2012 1:47 PM PDT
SWTOR is sitting at about 950,000 concurrent subscribers and is growing due to the release of 1.2. At their current pace they will reach their cost point of production in February of 2013. After which they will be only be managing the subscriber costs based on development costs of new content which would be far cheaper and would be turning a healthy profit none the less.
Most AAA games reach a profit stage, how long it takes is the main factor in deciding success or failure.
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