Are there any plans in the works to have the Authenticator Advertised Up In Your Face on either the Launch or Log In screens?
Picture of the phone with app and/or the physical keybob maybe floating next to your characters on the select screen?
Many of the player base who did not play WoW have never heard of the Authenticator.
Many people who have yet to have their account comprimised don't come to the forums, so also may not know about it.
Many people rush right to the game and don't care about the info on the way in.
I know it is not Blizzards/Battle.net's responsibility to get up in our face to ensure our own person security habits, but I feel it would go a long way in getting people to stand up and take notice of the Authenticator.
Edit: did I really spell feel with an a?
This is actually a good idea. One of my buddies got hacked a week or two ago and I had him change his password, run some malware scans, and told him to attach an authenticator. He had no idea what it was or what it did, but after I explained it to him, he goes "Wow, had I known about that, I'd have done it sooner." He has an iPhone so obviously he was able to do it right away for free and did not have to wait for shipping or anything. He wasn't even aware that it was common for people to try to steal your stuff, I told him, "Welcome to online RPGs."
He's never played WoW, the only Blizzard game he's ever played is Starcraft, so he wasn't familiar with authenticators. It may be a good idea to just throw up a little link under the login screen saying something like, "Want a more secure way to protect your account? Try our free mobile authenticator app. Or for those without a data plan, a keychain authenticator for the low cost of $6."
People love downloading free !@#$ on their phones. If they know about this, they will definitely download it. You'll at least get a large portion of the smart phone users with it being free for them.