We're Blizzard Entertainment. We're the development studio that designed this game and its business model. If you have any issues or concerns about how we make games, take them up with us in a civil, reasoned manner. Claiming some larger corporate entity is to blame without any tangible evidence just isn't constructive and has no merit.
You want a civil, reasoned argument? OK.
Diablo 3 is a continuation of a very popular franchise. When you hear "Diablo 3", you expect something similar to Diablo 2. You expect some sort of continuation of that story and/or something at least similar in nature to the previous titles. Unfortunately, the current team that developed diablo 3 is not the same team that developed diablo 2. The feel of the game is completely gone.
A lot of the appeal of diablo 2 was the gear. People would literally grind for years to get certain items because they were that interesting and fun. It was never about getting a higher number on the stats page or dealing 10 more dmg or having 1000 more hp. It was all about the awesomeness of the item itself. Items had a lot more interesting things than just stats on them.
As much as you (Blizzard) hate to admit it, your items are boring. theres nothing wrong with random loot and the system you've created works. its very easy to get gear, sell it, and eventually buy the perfect item you need for whatever build u want. the problem is its not fun. there are no "fun" items to grind years for.
First off, legendaries. i refuse to beat a dead horse (simply because we've already beaten it to death so many times that you guys actually caved in to our demands and will change it in the future. just know that this was your first, and by far your LARGEST mistake in the game. do not make it again.
next is item affixes. there is simply no fun in stacking "% chance to XXX" gear. id love to get a dual wielding daggers barb and stack "% chance to deal dmg" gear or "% chance to summon a furry woodland creature to help kill things"
I think that one of the major problems with the current Blizzard is that it focuses so much on balance first, that you forgot how to have fun. numbers are easy to tweak and create balance. what really makes a game last for 12 years is not perfectly balanced classes and items. its how fun those items are.
TLDR: loosen up and have some fun with the items. I love excel spreadsheets as much as the next guy but i do not feel motivated to grind for a week straight just for 10 more stat points into the 2 or 3 stats im looking for. im looking for "fun" items, not spreadsheets