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I think someone thought it would be "cool" and make you giddy with anticipation for the upcoming boss fight.
They were trying to replicate the hype and anticipation associated with how the butcher was hinted at but that was done in a very different, entertaining way. These guys are very terrible at writing/ presenting story/ building hype in story so that it is engaging and engrossing
Despite this, Azmo still sends out paper messages through his messengers.
Threats of violence. We take these seriously and will alert the proper authorities.
Posts containing personal information about other players. This includes physical addresses, e-mail addresses, phone numbers, and inappropriate photos and/or videos.
Harassing or discriminatory language. This will not be tolerated.