The best part is that this article actually got a response from Blizzard themselves!
You may or may not have already seen this but it's new to me and i haven't seen a post about it here so i figure I'll share, because it really is worth a read.
and Bliz response: http://www.alexc.me/why-diablo-3-is-less-addictive-blizzard-responds/441/
What really surprised me was that people attacked the science angle, I thought it was a fun theoretical analogy, obviously not actual science, but a curious application of a theory. Still, it might be truer then we think lol.
how do you get [url][/url] to work here?