Let me share a story about "idiots" Humans need to feel they are getting something of value, but they don't always know what the true (or market) value of something is. This is further confused because most stores list "sale" prices according to "suggested retail" prices, which as everyone knows, is an arbitrary number made up by a board or manufacture to inflate their potential earnings or a pipe dream about their product. You've all seen it before, suggested retail price of 250$, but if you act now, you can have it for 3 easy payments of 19.99. So everyone is like, score, great deal, etc. They probably never sold even 1 at the $250 "suggested" price.
So the story goes like this:
An antique store in a popular walking/shopping area had a grandfather clock featured in the doorway, it was marked at $2000 but after many weeks, no one even inquired about it. So each week afterwards, the store owner kept discounting it (at this point he just wanted to get rid of it), so there is this big red sales sign on it, with $2000 crossed out, and 1800, then 1800 crossed out and $1500. This keeps happening till its down to under what he paid for it, $600 bucks. Now he is confused as all getup trying to figure out why this item, which was worth maybe $1000 no one was even interested. Then one day someone comes in and talks with the owner stating he walks the area every morning and sees the big clock keep getting discounted but not purchased. He suggests something wild to the owner. He says look around, see who is walking around all day, every day?. He suggests to the owner to not discount the price but to put an obscure price on it. The next day the owner took the suggestion and put a new shinny sign up on the clock for $10,000. It sold that day.
Seriously same clock, at one point down to $600, sells for $10,000. Perceived value because it was priced so high (it must be good).
Like a few above mentioned, actually setting the price higher on some items moves them faster. Humanity is a strange beast for sure.