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How about you guys take care of the spammers by making it so that you need to have a valid game key at your account to access the forum?
Remove forum availability for those who missuses it to promote gold selling sites/ban them from the game completely.
make it so people with trial versions of the game can't interact with other (valid key) characters unless they are on your friend list*
*Trial versions are not able to send friend requests, only receive them
Sure they would still promote their site every now and then, but they would lose some profit from buying new keys over and over. If you do this aggressively enough they should see that there is no profit to gain on it.
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