02/09/2013 10:51 AMAt $60.00 a pop that's $720,000,000.00. I would say they've made their money back. That doesn't even include what they've made from the AH.
Posted by BornRed
That's not how it works, minus all the overhead cost, marketing, logistics, they probably make about $15 to $20 per title sold, more for the digital copy since it takes logistics out of the equation and that can become a huge chunk of change, distributors takes a huge bite into the profits.
The continued cost are server maintenance, upkeep, customer service, existing staff and unlike Warcraft, they don't have a monthly fee so only the AH brings actual money in.
The AH, that's a good of a guess as anyone.. from a business perspective, it's genius, from a gamer's perspective, it's a love hate relationship.