Streaming and youtube videos by players is essentially word of mouth.
True. However, I was refering to GGG "reaching out" to Krip to showcase PoE. That is marketing.
Up until the press tour (which, as press tours go, was really small) right before open beta launched, that is pretty much how word of the game spread, and that is the modern version of word of mouth. They've never had the budget for a lot of marketing on their own, and have had to rely on players to spread the word. Obviously that does included encouraging specific visible players, such as Krip.
My family is very much involved in the entertainment industry; musicians mostly but also published authors. All of them use the internet to promote their art: Facebook, Twitter, Youtube, Wiki, blogs, websites, even posts on relevent forums.
That is marketing. And it is both far-reaching and free.
However, I do think you entirely missed the point of vexorian's post that led to your post mocking Saga's comments.
That post (vex's) was rather blatantly suggesting that Krip was only streaming the game because GGG was providing him with goodies/money/first looks/free first looks at content/Kiwi hookers/who knows what, and not because Krip enjoys the game.
My goodness. You got all that from "hahaha, yeah, right?"
Anyway, my read was more that vexorian didn't believe that Krip was so altruistic in his motives for streaming PoE, not that GGG bribed him with hookers. However, you said that GGG contacted Krip after he started streaming and I agreed that you appeared to know more about it than I.
No one said a thing about GGG needing to make a profit, or needing to be market savvy, or anything else about their business practices, until you did.
I've already explained why I said what I said, but I'll say it again: I was responding to a prevalent idea that indie studios don't use common business practices, i.e., celebrity endorsements, to gain marketshare.
By the way, not having corporate suits breathing down one's neck doesn't mean that there aren't any deadlines. With the firestorm that has surrounded D3, now is the perfect time for PoE and it'd be unwise for GGG to delay its release for a couple of years as it would give Blizzard time to adjust and fix, and even put out an expansion.
Still...would like to know what all this has to do with Saga talking about why Krip switched over, or vex mocking that and intimating that Krip streamed the game because he's got his hand in the GGG cookier jar, which is what we were talking about before you mocked Saga.
Uhm, the conversation evolved? You know, it happens all the time when people talk, even on forums. The topic shifts from D3 being better than PoE to whether Krip was paid by GGG before or after he started streaming to whether or not GGG needs to actively promote their game just like the big studios do. And if the thread continues to grow, it'll shift some more.
Don't worry, it's totally natural. Organic even.