code not redeeming

Technical Support
Im sorry if this isnt the proper place to post this, but im trying to activate my blizzcon 2010 game goodies code, but i keep getting the error: "An error has occurred.

You cannot claim this game card key. You have no eligible World of Warcraft accounts for this game card key."

I made a wow starter edition account just for this and a character, but it still wont work. Do i need to actually buy wow in order to use this code? It comes with a portrait for starcraft as well as something for wow, so i dont see why i would need a wow account to activate it.
Hello Jambari, if you contact us through Live Chat, or set up a Phone Callback, we can verify the code, and work from there. Thanks, Jambari!

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