Eh, this makes me nostalgic. I think euknemarchon is right. Thinking back, naming games was such a good thing to have. When I opened games list it was filled with peoples personalities, I would sometimes join a random game just for the cool header that host put up. I might even play the thing in sc2 if I saw something like "humans for dinner" instead of some dry "the thing v2" game label.
Joining a game with a familiar header was exciting because I knew it would probably have people from the last time. Game chains ("Thing#1","Thing#2"..."Thing#17") were fun, I felt involved in something that was going on. People, friends, joy..
The old one was a system made alive thanks to human interaction, this one is just a boring list filled with labels that don't inspire me to try anything new. Nothing changes, always the same, dull, isolated.
I guess this really is the future where machine rule over men. The price for complete control turned out to be quite high.
Would be cool if we were able to setup a list of "hot games", where if a game from the list is being hosted we would get a notification. An option to see in a lobby of which map your friend currently is would also be much appreciated.
It's amazing how much D3/SC2 made me realize I miss named games. Put aside DOTA spam in War3, or bot spam in D2, I really do miss the named game system and how fun/dynamic it was.
But yeah the people here are right that it's Bnet and a much much more complex editor that are the culprits. We can't blame "the game just came out, give it time" anymore, because at this time, we were in the golden era of War3 custom maps.
I think War3 just had the perfect blend of system and editor, that enabled noobs all the way to full-time programmers to make cool projects. Copying a unit or spell in War3 is much simpler (and there's more effects in that game). People also could integrate heroes very easily since it was a core part of the game.
Now, if you want to make a good map, you basically have to be a programmer it seems (or have that level of computer science ability), but this probably means you need art or design people to help you, so people form teams... but what do un-paid modding teams typically do? Break up or disappear lol.
I should also mention that other than going back to the named games list of War3, I don't know another solution. It's not an easy problem, and even Apple has trouble with it, as the App Store essentially has the same problem, perhaps even worse.