I was on the Nvidia forums earlier and a Nvidia rep acknowledged the problem and said they are looking into the issue. So if you are having issues with the game crashing your GPU or your entire computer, and you have a Nvidia GPU, I suggest just waiting things out until Nvidia comes up with a solution. I would not bother reinstalling the game, going nuts trying out tons of different drivers etc. A lot of users here have been trying to troubleshoot possible heat issues, which seems to be pointless because the issue largely isn't related to heat but more towards Nvidia error. Best option is to just wait things out.
I'll update this thread when Nvidia makes mention of a solution.