I don't feel that it has to be that way anymore. We can be inviting and encouraging, and show a positive attitude about the future of roleplaying on Steamwheedle Cartel. I believe this is possible if we help each other with events, story arcs, and other fun things we can do in character.
With that said, I am fully aware that the majority of the server doesn't roleplay, and I don't have any desire to make any radical changes. We are not Moon Guard, or Wyrmrest Accord. But I see no reason why anyone shouldn't be roleplaying here if they want to; we are after all an RP server. Roleplayers are your neighbors and friends raiding and pvping with you, so they should be treated as such. So let's make the best of it and show visitors how great we can be.