Topic [Guide] Guild Mission Statements
Edited by Asterie on 1/31/11 10:52 AM (PST)
Editor's Note: Originally titled "Why Every Guild Should Have a Mission Statement" and shortened due to Blizzard forum restrictions. Posted on the original World of Warcraft forums by Penlowe. Edited by Asterie.
Ask anyone purchasing a guild charter in a major city why they want to start their own guild and many will say “because my old guild sucked". It is all fine and good to be motivated enough to do it better yourself, but having a real mission statement that applicants and members can refer to along the process and through growing pains is the first key to success.
Some new or potential Guild Masters might tremble at the thought of having to write a mission statement. It need not be fancy or tremendously detailed. What it does need to do is describe the kind of guild you want, whether it be hardcore raiding, casual raiding, no raiding, role play, PvP, or any combination of these or perhaps none at all. What matters is that your vision is shared in a manner that others understand and can decide for themselves whether they agree or not.
Following are a few mission statements from a variety of guilds. Not all these guilds refer to the following texts as a mission statement, but they are all easy to find in places that one might look to see who this guild is.
First, a Hardcore Raiding guild.
Underscore is an Alliance raiding guild on Lothar server, and is the successor guild to Destiny. Many of our members are veterans of previous MMOs including UO, EQ, DAoC, and SW:G. The guild is led by our three officers, Denethor, Mazwa, and Felora. Underscore raids every Sunday-Thursday and is historically among the first guilds on the server to engage and complete new content thanks to the direction of our Raid Leaders and the commitment of our talented membership. The guild has enjoyed server-first kills throughout AQ and Naxxramas. Our primary focus remains raiding and exploring Azeroth while enjoying the company of our peers.
Next, a Raiding Guild. This information is actually on the guilds front page, the very first thing seen by any visitor to the site.
Don't Panic is a guild of friends who are excited by excellent teamwork in the face of challenging content. We raid regularly and take it very seriously, although our general style is playful and irreverent. We intend to stay current with new content as it is released and recruit mature, fun, skillful (or willing to learn) players with the same goals.We actively raid 10-man and 25-man raid content with every intent to progress through the raid game. Just because we are a raiding guild does not mean we are going to be pushing to be #1, but we will be pushing to stay current and most important, have fun with our fellow friends.
A different type of Raiding Guild. This guild has a flash front page and the following information is on the first text page available. This is from Resurrection guild, noted in a title on that page.
We are a WOW Skywall horde guild comprised of people who have busy lives outside of WOW with careers and family that cannot adhere to the tight schedules of raiding guilds but love to raid. We offer a flexible raiding schedule to allow all to participate and nurture a teamwork environment. For information about us or to see which classes we are currently recruiting please visit our forums.
Edited by Asterie on 1/31/11 10:53 AM (PST)
And now for something completely different‚ One link off the front page, under “about".
The Knights who say Ni is a multi-gaming group, currently playing World of Warcraft on the server Icecrown. We've also played Asherons Call on Solclaim and Verdantine, Star Wars Galaxies on the Kauri galaxy, Anarchy Online on RK2, and City of Heroes on Freedom. We have members in many different online games, so you'll typically find a silly person wherever you go! The guild is open to mature, tolerant, and silly gamers who have a sense of humor and sense of honor. (Maturity is based on personality, but you must be at least 13 years old to register on these boards due to US laws.) There is the occasional bout of unexplained, strange phenomenon called roleplaying, but many members resist the temptation. If you haven't watched The Movie recently, go rent it! Post on our forums if you would like more information.
One from a casual guild. This is one link in from the front page, under “about".
Come on in! The place is packed, the beer is cold, and friends await!Thank you for stopping by and visiting with us. We hope you enjoy your stay. The Tavern is always open & welcoming new patrons! On our site you will learn a little about us and how we do things. We are a relaxed guild with an emphasis on having fun and enjoying Warcraft together. We are very much a social guild. We look out for one another, and help each other as much as possible. The Tavern does go on runs, we progress, and we work together to do so. We will not tolerate drama or disruption, but we are always willing to talk and sort out any issues that may arise.
So, notice any consistencies yet? Most of these cover the following basic pieces of information within the text you just read:
[*] what game is played
[*] what server the game(s) are played on
[*] which faction within the game
[*] a general idea of the attitude/ personality of the guild
[*] a broad statement of what the guild does together (raid, PvP, etc.)
The key to your mission statement is reflecting the personality and general direction you want your guild to have. If you desire your guild to be a place where low level players can get help learning how to play the game and become viable contributing members of your servers community- say so. If what you want is serious role play regardless of level- say so. You can elaborate on concepts like maturity, humor, honor, reliability, and character elsewhere. If it is important to you that anyone in your guild display a specific trait or style, put it in your mission statement.
What if you don't know where you are going yet? Tricky, but not impossible. This is often the case when a few close friends form a guild together just to have a title over their heads and guild chat for communication. I recommend the following:
<Guild Name> is a group of close friends adventuring through WoW together. We value a great sense of humor, good internet connections and close family ties. We are not actively recruiting as we have no set goals for our game play at this time. If you are interested in joining us you probably have met or run with one or more of us in game. In time we will evaluate what we (the founding members) want to achieve together as a unit, whether it be end-game raiding, continued casual play or something different all together.
Not only does it let people know that things are open ended it declares who will do the deciding once the time comes. This inherently smooths the way when the founders decide among themselves they do not desire the same things from the game as their dear friends. They already stated in the beginning that there would be a decision making time, this statement opens the door for friendly parting of ways. It also makes abundantly clear to people not original to the guild that things may change sooner or later, and who will have a say in those changes.