actually i have less reason to log on and play lately than i did in 2005. rep grind? trivial and all done. gear? nope, got it. pvp? hate it thanks to arena and AV nerf to "rush the boss". raids? well, i'd love to, and i do on occasion, but i'm not about selling my soul/social security number to a "hardcore raid guild" and never believed raids should be only seen by 1% of the population to begin with. though i do think the completion of said raids should be, as it's the pinnacle of the game.
back in classic i had reps to grind, tradeskills to grind(and anything that wasn't leatherworking or tailoring was a nightmare), dungeons that seemingly never dropped "my class's" gear to grind, class quests to complete, relationships to form... almost none of that exists anymore. :(
im inclined to agree with you abit here, i've always felt there needs to be more to do endgame than just a playlist of bosses updated every 4-8 months, or just pvp, and this should involved everything related to the above two, which includes rep and gear grinds, because that has proved to be boring and time consuming, which is why the time allocated to these goals was cut.
i have always felt that here is this huge virtual world, and 90% of it is utilized only for questing. to me thats a huge waste of potential
and the first time around, questing is pretty fun, but after that, most of the fun comes from leveling a new class.
i believe there should be huge daily events, large scripted events maybe, im not sure, but something epic. think of stuff like the battle for gnomer, although a lag fest, on a more frequent and slightly smaller scale, you could make alot of events like this that would emerge us back into the game.
as well as just things to do on your own, perhaps something that makes use of phasing. wow has abit of this here and there, and i think its in the right direction
but nothing on the scale of how big and awesome it could actually be. this is World of Warcraft, not Raid of Warcraft, not Arena of Warcraft, where did the World go?
there is all this unused space that has been reserved for quest and farming.
everyone reaches a point where they only log in because they need to do something, at the core this game is still fun. but that feeling where you want to log on because there is something insanely fun to do that doesn't involve a raid or pvp, is a rare and lost feeling.
i know im not getting across exactly what im trying to portray here, but generally i just think the rest of the world in warcraft could be alot more fun, alot more alive.
does it need to break outof its shell? maybe alot of complaints and dissatisfaction comes from people expecting blizz to break outof this shell to free us from the same thing we've been essentially doing for 10 years, wich is level up, gear up, and kill the bad guy of the year