So, as many of you are interpreting this change, it is to encourage more participation in Rated Battlegrounds.This is in no way being said in a spamming / trolling manner.
The first line of your post truly demonstrates just how out of touch you (Blizzard) really are with what activities your player base choose to participate. Such a small, small
percentage of subscribers play rated BGs. From a participation standpoint, it has been nothing short of a colossal flop.
The single biggest factor is that putting together a group of 10 players, and then getting that group to stay together for multiple games through horrendously long queues is simply painful. Also consider when rated BG pugs are put together through trade or guild chat, queue into 1500+ teams, get steamrolled, and quit after the first game due to your faulty matchmaking system. On Stonemaul-PvP, there is exactly
one guild on the entire server (Alliance and Horde) that actually competes in rated BGs. For the vast majority of the server, there is simply no interest in this aspect of the game.
Sadly, I know admitting defeat and just throwing in the towel on a failed excursion isn't really Blizzard's style, so I have no doubt that this change will go through.