Personally, I don't judge the content based on what "top" groups are doing. I was in a "top" raiding guild for a while, had to watch guild made videos, study content, LITTERALLY take tests on content before I could participate in certain raids, my spec and gems and enchants were not mine to decide on, I performed as ordered, was kept under a microscope with graphs and charts kept on everything I did down to emotes during raids, idle times and AFKs were kept track of and I was penalized for them. If I put a toe wrong I could loose all privilages in the guild including the ability to join 5-mans or even help others leveling alts (lest I touch them with my inferiority). The toon I had in that guild I grew to hate to the point I deleted it when I finally left the guild. I'll never even play that class again, I still am nauseated even looking at it. I wish I could get those days, weeks, countless hours back. "Neat" as it was to be in a prestigious "Top" raiding guild, for me, it was NOT worth it.
Knowing all that, what top players do anymore is only remotely interesting to me, I know what they go through, I'd rather ENJOY the game instead of work that hard on it thanks. They can juggle their high revving chainsaws with sharpened poisoned chains running on NOX, I am completely happy juggling my de-chained, not running, plastic replica chainsaws purchased at Toys 'R' Us while engaging in Nerf gun wars with guildies and taking forays down the barbie isle to anihilate the Alliance that hang out there. I'll see the content when we get there, and stand before the first set of trash mobs laughing with guildies as I pluck nerf darts from my hair and try to come up with a way to creatively cause the death of the buddy who last caused me to die in the last raid we went into with his mass pull then vanish routine, oh yeah, payback will come my friend, I may wipe the raid, but we'll all laugh our butts off, repair, and wonder who's gonna kill who next while we move through the content. It's all about the FUN.