"With cata we went to far with...."
A lot of people have been talking since the expansion hit about the way questing had turned into a dumbed-down, linear faceroll where you virtually had to TRY to get killed if you wanted to die.
A lot of people talking about how heroics weren't "hard" like conquering a difficult peak on a mountain climb but were "hard" like peeling 1000 potatoes.
I think the drop off in subcriptions is a direct reflection of these mistakes.
I'm really glad that both these areas are being addressed, particularly with regard to questing going back to a less phased, less linear, more hub-based experience. Let's hope they nail the mix right this time.