10/27/2011 08:19 AMPosted by ManofauctionCan something be concidered a failure when 10 million plus people still play it and thus pay Blizzard billions of dollars a year? No? didn't think so.
Can something that upon its release cause 1 million plus customers to become ex-customers be considered a failure even if you are still profitable after losing the revenue that goes with those customers?
Losing hundreds of millions of dollars in potential recurring revenue = failure regardless of how much money you still make. Cataclysm's subscriber losses cost Blizzard a ton of money as evidenced by most everything they have said about MoP without ever fully admitting Cataclysm was an abysmal costly screw-up.
Netflix is still profitable and yet it's stock has tanked 75% since their poorly handled attempt at a rate increase and to split the business in half. Does the fact that they still have customers make that a non-failure.
The only way losing 1 million of your most profitable customers in 6 months can be considered a success is if you reversed an even steeper decline the 6 months prior. There was no such decline prior to Cataclysm's release so by every measure losing that many customers is without doubt a failure from a financial perspective.
It's still 10 million more subscribers then the leading competitor. Regardless of the drop, which is still more then what they had at the end of Lich King. So yes, it's still a sucsess.