Alliance are so busy crying about their losses they don't take the time to stop and look what the Horde lost.
We lost Thrall and Cairne while young inept leaders took their place. While Stormwinds leader returns. The Horde leadership is falling apart while the Alliance is starting to unite together.
The Alliance is starting to unite? based on what? The Alliance leaders have done nothing all expansion.
The Horde leaders may be falling apart, but at least the Horde leaders get a story. There's in-game scenes that show the tension between Garrosh and Vol'jin & Garrosh and Sylvanas. Vol'jin has his own story, where he has to decide between the loyalty to the Horde and loyalty to the Troll race.
Where are the storylines involving the Alliance leaders? Hey remember how prior to Cataclysm the Magni Bronzebeard turned to stone and the Council of Three Hammers took control? Well apparently Blizzard forgot about that story, since they've done nothing with in-game. How are they getting along? Any tension? What does Muradin think of the fact that a Dark Iron is heir to the throne? Couldn't we have something in-game that furthers that story?
Let's take a look at Tyrande. She ruled her people for thousands of years, how does she feel about Varian? Is she comfortable with his leadership? She was depicted as a powerful warrior in her own right during WC3 - does she feel like she should be with Malfurion in the front line, defending Hyjal (which is holy land to the Night Elves)? We'll never know, since she hasn't done anything for several expansions in a row.
For the Horde one leader (Blood Elf) has done nothing this expansion. Compare that to the Alliance where none of the leaders other than Varian have done anything (and he barely has).
So despite what people think, the complaint isn't just that the Alliance may be losing another zone or quest hub. I understand in Cataclysm they wanted to even out the leveling experience, and I hope Theramore is the start of an interesting story involving Jaina.
But my complaint is basically this - so far, they have not made much effort to make interesting stories involving the Alliance, at least not compared to the Horde. There's the examples I mentioned above. And a few more - let's look at Twilight Highlands. A Horde player enters gets to enter TH with Garrosh at the head of a powerful army. Alliance players get a Crrrrazy helicopter ride (yuk yuk yuk!). We need to recruit a powerful new ally to fight the Twilight Hammer & the Horde. How do we do so? We drink beer! And we protect a beer convoy! Ha!! Oh those wacky dwarves.
Don't get me wrong - I love the humor in WoW, but Alliance players would also of like to feel that they're part of mighty war machine themselves once in a while.
Another example - we get to see Garrosh's reaction what are essentially war crimes in Stonetalon, and his disgust at Sylvanas using the plague as a weapon. They're great scenes that help flesh out Garrosh as a character. So what does Tyrande think of atrocities committed against her people? What does Malfurion think? We don't know, because Tyrande doesn't do anything other than ask you to go kill a giant spider running around Teldrassil. What does Varian think of what happened in Southshore and Stonetalon? Is he using it to rally his people and get the Alliance leaders behind him? You'd think so - but again, that hasn't been written.
Because it's all about Garrosh, and his personal growth storyline which has been playing out for three expansions in a row now.
And they could have written these storylines, had quests and dialogues about them - without changing ownership of a single zone.
So let's leave aside the mechanics of how who should have what zones, what was needed to even out the leveling experience. Let's forget who has better PvP racials, or who has a better starting location in AV, because that's not the point of the conversation.
I'm not asking for Alliance to take over all the zones, or to retake Undercity/Lordareon or anything like that. I don't think every victory has to be immediately offset by an equivalent victory by the opposite side.
I just want them to put the same effort into writing Alliance characters, quests, and story-lines as they do for the Horde. Is that too much to ask?