It seems to be one announcement contradicts the spirit of the other.
On the one hand (valor), you're saying - no guys you have to actually do the highest content in order to get the highest rewards. On the other hand (conquest), you're saying - no guys you don't have to do the highest content - just spam random battlegrounds and brute force your way to the highest gear.
I'd like to ask that you clarify the reason for these two contradictory messages - both announced simultaneously no less. =/
PvP is simply better when the gear gap is ZERO.. Look at the 70s bracket, it's really kicking there, where everyone gets BiS gear by queueing for randoms a few times before hitting 70. Turns into a skill game over a gear game then. The faster everyone is in BiS PvP gear, the better it is for the PvP, unless you're a lifeless scrub who wants to roll people in worse gear than you. (Now if they'd make the PvP weapons not tier...)
PvE is all about progression. It's not a competitive deal. So it makes sense. (Somewhat.)