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Mine was stuck at 0% as well lasted roughly about 25 mins for optimization to complete. I'd better log into my wife's machine and get it started as well before she gets home.
guys i had the same problem, to fix it just run world of warcraft repair, then open the launcher and the World of Warcraft Optimization will finish straight away, it took me 1 minute to do it (; im 80% sure this will work for you also
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