I also look at other signs pointing to Blizzards overall decline.
WoW Official magazine cancelled.
Jinx Reducing or Phasing out the WoW clothing line
WoW TCG game production being cut way back with rumors of being discontinued later this year
DC stopping production of WoW action figure
WoW comic being discontinued.
So merchandising is dead for this game and is very minimal for all Blizzards other games...No Blizzcon, D III pushed back till god knows when....how can anyone put a positive spin on this??
The WoW magazine was canceled because it had a long production time for very little payoff. It's hard to continue to do a paper based magazine in a world where the articles you write will have been posted on MMO champion 2 months earlier.
The clothing line may also be because Blizzard has taken over a lot of production for WoW related items. Or maybe the licensing fees were too high, who knows.
I mean I do agree that WoW's hayday (meaning the days where it was all over the place on TV, in book stores, etc.) is likely over for now, though the potential for a resurgence is possible in the future. But I don't think these are portents of doom for the game/company.