02/08/2012 10:46 AMThis new addition is intriguing. So let's be blunt, shall we?
Posted by Aktarin
The lore of Blizzard's universes is very near and dear to my heart, and my passion (read: fanaticism) for the lore was one of the prime reasons I was brought on to the Creative Development team back in 2009. My presence here is completely voluntary; and I’m present in the Story Forums for all three franchises on the US and English EU forums on top of my regular duties as a story developer. This privilege is something I've been working towards for three years now, however, so I don't foresee myself abandoning it any time soon.
While I've mentioned it on the EU forums, it's worth reiterating here: except in very rare situations, Creative Development does not directly generate the quests and dialog in the game. That burden is squarely in the hands of the quest and encounter task forces within the World of Warcraft development team. The publishing team within Creative Development is in charge of cataloguing what has come before (historians), and developing the ancillary fiction that enriches/develops the universes outside of the games (story developers). I will be going into the finer details of our jobs in other posts and threads, but suffice to say for now that the entire publishing team within Creative Development would not exist if Blizzard was not passionate about maintaining and developing compelling and cohesive universes.
With regards to harnessing the power of the community (not just Warcraft, but for StarCraft and Diablo as well), I can confidently say that we HAVE been doing that for a while - it's actually been part of my job for the last few years. It's why we started the Global Writing Contest, it's why we created the Story Forums in the first place, and it's why we do "Ask CDev" projects. However, we know that we can always improve – and hopefully my presence here can help speed up that improvement.
One of Blizzard's Core Values is "Every Voice Matters" and we mean it - the opinions of each and every one of you is worthwhile. The best way to ensure that your voice counts for as much as possible is to take the Rationalist motto to heart when posting: "why do I think what I think?" If you can provide clear and concise reasoning for your opinions, and speak only for yourself, I can guarantee that I will give your words the time and consideration they deserve.