3. Does AT&T, Verizon, Sprint, etc. give promotions to already subscribed customers? No. They give new contracts a free or discounted phone. It's the same business model here. Blizz is venturing that the free upgrade to Cata (which for this guy included Wrath) and the loss in doing that, will be outweighed by the income they receive due to it.
Does EQ2 give loyal subscribers stuff?