As I've said previously though, we have to be careful about how we do that. We'll hopefully have more information for you all on what we have planned that will assuage some fears of those who aren't very PvP passionate, while (hopefully) still making PvP compelling for those who do love taking part. (Raises her hand) While we have many players who enjoy PvP, we have a larger contingent that enjoys PvE more. That makes maintaining balance between the concepts a bit more challenging, but we love challenges.
Isn't that the reason that pvp and pve servers are separate? Sometimes I feel that the difference is forgotten. Not PvP passionate? Roll on a PvE server, and you can engage in PvP only in times and places of your choosing! I mean, heck this is what we did back in vanilla... which I believe is what the OP is getting at.