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Statistically alliance has more overall players right now, so chances are Alliance is the answer to all the questions you brought up. However, you really should just play whatever side you like the lore and races of.
And why is your mage fail? Mages have historically always been one of the best classes for PvP, and skilled mages are always needed on raid teams...
First off, mages are "terribad". Horde pvp heals aren't there at all . I think Ally has more of the better players on the realm. but for pve you just have to find a group that needs what you are (if that makes sense). I wouldn't choose my faction over raiding but the top 3 raiding guilds seem to be Alliance ( http://www.guildox.com/go/g.asp?a=1&r=Drak'thul-us ). If you have friends on one side just go with them so you can be with eachother otherwise go based on what race you want to be or even the lore.
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