set up your guilds recruit msg how ever you want to. include what your guild focus is tho, to help ppl search for the guild that best fits their play style, and help find what each player is actually looking for out of the game.
some examples are( casual, or hardcore)
PVE, PVP , Leveling , gathering guild (not many but used to be a few that all they did was farm and explore, and play the AH)
TIP: if you are using the looking for a guild, when you apply to one, make sure to type" /who (guild name) " and whisper a member and ask for a officer, to let them know you are online if they want to invite. Its really hard to catch possible recruits while they are on. esp if they are alts you don't play often.