Yes, I'm citing TVTropes. It is a simple, direct source with examples of each flaw listed.
At the moment there seems to be a problem with the lore, in my opinion. Now, I'm fully aware not everyone plays for the story or is familiar with the lore. Just like PVP isn't for everyone and PVE isn't for everyone, lore and RP isn't for everyone.
We've seen characters live, die, become corrupt and every race's story take twists and turns. However, a number of people, from what I've seen, aren't exactly happy. Before I get into this, I'll list off a couple of definitions:
Flanderization is when a characteristic of a person(s) becomes all consuming. The term comes from The Simpsons, specifically Ned Flanders, where he was originally a mildly pious fellow but had a ton of other characteristics as well. But over the years Ned became more and more devote and pious until it became his major, overshadowing theme.
The Worf Effect
The Worf Effect is basically when you want to show somebody as awesome the best way to do it is to show them crush or defeat handily a single individual. Often implied that this individual is powerful. Takes its name from when Worf, of Star Trek, would constantly be the butt of many single hit knock outs.
Overshadowed by Awesome
Exactly what you think it means. Where characters that are interesting or have a lot of potential has it quashed by somebody else, usually by an ally that frequently is shown to be powerful or amazing.
Plucky Comic Relief
A character entirely devoted to being either the butt of all jokes, being funny and introducing levity into a scene.
Now that that is done.
I believe that racial lore and culture is an important part of any story. It adds to the feel of a world, a race, even helps differentiate between two very close allies. It helps people understand that some characters have different mindsets and why they may have those ideologies. However, as time has gone on a lot of WoW's races have shifted a bit. I know a fair few aren't happy with the current status of their favorite races so I decided to write my personal opinion on the matter.
It is my belief that what makes WoW special, at least in terms of lore and story, not mechanics and gameplay, is found in the past. The world and lore that WoW's roots lay in, Warcraft 1, 2 and 3. These were a fertile ground for lore and allowed Blizzard to easily craft an MMO out of it. It had established stories, characters, events and lands. It had races and peoples who had an established fanbase. As time went on a number of races deviated from that beginning, others delved headlong into it, others had retcons and changes happen.
To me what makes a race interesting is their culture and, in particular, their 'core'. If every race has a defined core that sets them firmly apart from other races, a culture and history that, generally, every one of that race believes and follows, it can create a unique people and a unique identity for them. In WC3 this was done; the Night Elves were different from the Humans, who were different from the Orcs, who were different from the Scourge, on a fundamental, gameplay, lore and flavor level. Personally, I think that we need to go back to the start, the core of these races, and distill it. Once we have this core, build upon it.
So, without further bluster, I offer to you my idea for each race and how to improve them, by focusing on their genesis and their core, as well as what I, personally, think is wrong with them at the current