It is pretty fun. Looking for pets to tame in the wild is becoming very addicting.
Campy music aside for the pet battles (yeah, Blizz definitely stole from Pokemon for this one, but we all knew that) - it's a pretty fun activity to do on the side.
Who else is out there farming critters? Catch anything fun yet?
Oh, and watch out for squirrels and rabbits when you're just starting out. Those kicked my butt, haha. BUT, I also didn't look at their levels or their abilities BEFORE trying to tame them. All those years of my little sister's addiction to Pokemon (and now my children, too) didn't sink in with me, it seems. My fire phoenix let me down!
Fun times. *wink*