Stat scaling isn't currently planned for the Guild, no. Skill will absolutely factor in, especially at high Ranks, but bragging rights in this context can certainly also include raw character power. The fights aren't tuned for stat scaling, and beyond that, gear is an important part of World of Warcraft. We don't want to go too crazy with eliminating its value by over-using stat scaling.
Naturally, and as with all things, we might revise that perspective in the future, but it's not on the table at the moment.
And this right here shredded the very last bit of interest I had in the Brawler's Guild.
You created a mini-game that is meant to be a time-sink that, somehow, bonds the community together without any tangible reward besides achievements and bragging rights. You then put arbitrary restrictions to enter the guild through means of very limited and expensive invitations. Then you force the few lucky (or rich) participants to wait in line to do a battle since there is no individual phasing or something similar to that - so essentially, people are going to want to get in there to get it over with
before the invitation count begins to rise exponentially and queue times become intolerable for a minigame.
I'm going to also assume that the invitations are per-character and not per-account, putting it as yet another feature in this expansion that isn't the slightest bit friendly to people with alts.
And then, despite the fact that it has no tangible reward, you do not normalize the gear like you did for Challenge Modes? ...Why? Stat scaling does not need to exist everywhere, no, but you absolutely should not avoid putting it in places where it rightfully belongs because you don't want to "overuse it". Stat scaling has no place in end-game PvP, or raids, or LFR, or heroics, or anything like that. Those are where you get item upgrades, and those are where you put said upgrades to use.
Stat scaling for mini-games, especially
ones that are not meant to be used for character progression, is a no-brainer. I'm glad that you stand by your word that skill is a factor - but in this case, it should be THE factor. Someone with better gear is obviously going to have the advantage. Unless this is a means of character progression, do not make character progression a factor in success.
While I am not trying to sound like an angry player, personally I think that this whole Brawler's Guild idea needs to go back to the drawing board. Every single announcement about it since the original has destroyed my opinion on it further and further. The sole reason I'll ever do this anymore is to knock out the achievements, and then never touch it again.
That's assuming I can ever justify spending 10k+ on an invitation for a feature that I no longer want anything to do with. I'd probably work on other achievements instead.
With it's current implementation of high cost and limited engagement, I don't care to engage in the Brawlers Guild & solo PvE. Besides, the #1 solo PvE'er will be hunters, hands down.
I do love this change, as it did with mounts available via faction leader kills, this will probably do the same. I bet there will be some nice 40 man raids created & completely wtf-pwning major cities. While only certain NPC's may carry it, I'm sure others will be annihilated in their wake.
I'm not much of a PvP person, but I look forward to raiding cities. Hopefully this is how it will play out.
I can guarantee you that they were referring to enemy faction NPCs in the new daily hub, not capital city raids.