Katrina nearly wipes Louisiana off the map, Blizzard helps get donations with the Cenarion Hatchling.
Sandy does very extensive damage to the eastern US, Blizzard helps get donations with the Cinder Kitten.
Nothing persuades people to help others like a cute little pet.
I might give a damn if people weren't holding on to their money until the pet gets released. They aren't doing it for charity they are doing it because they want something out of it. Truly sickening.
Welcome to Earth, you must be new here.
Seriously though, terrible things happen every day. Charities are around 365 days a year. Some people donate, some people don't. The Cinder Kitten is just a way for Blizzard to get the ones who normally don't donate to charities...to donate.
Be disgusted with mankind if you must, this is still a good thing.