If they actually cared about getting money to the Red Cross in support of the hurricane they would:
1) Already have something available.
2) Not be announcing it BEFORE the weeks it is going to take for 5.1 to be launched.
It's a pretty !@#$ty thing to do in order to 'look good' and although many people might think of me negative for saying it, they are just looking for a tax write-off and public karma.
You should not wait to support the hurricane relief effort with this marketing gimmick and instead donate directly to the red cross RIGHT NOW. People need support RIGHT NOW.
Frankly, your attitude is pretty !@#$ty.
1) Unless you work in Blizzard's Accounting Department, you have NO IDEA what Blizzard, as a corporate entity has, or has not done. You have no idea if Blizzard might have donated already. You have no idea if the employees have independently donated.
2) Blizzard announced it NOW in order to make sure anyone interested would be keeping their eyes open and keeps the dialog going. Not everyone is a philanthropist, and gestures like this help a lot. What doesn't help is misplaced cynicism.
Look folks, I live
on Long Island. I went without heat and hot water for seven days
. I took icy cold showers and worked out of local Apple Stores when the malls started to get power. I ate pop tarts and breakfast bars and drank seltzer for days before the local restaurants opened again for business. I've seen some pretty amazing acts of random kindness this last week. Your snotty, elitist attitude is NOT appreciated.
I, as a Long Islander, greatly and deeply appreciate this gesture on the part of Blizzard and because I do not live in a coastal areas (which were devastated, leaving many families homeless and bereft of all their possessions going in to the holidays), I, too, will be buying a Fire Kitty for charity. Not just to support the Red Cross, but to support the actions of corporations who donate of themselves to help make the world a better place.