The 'other' outlets as you call them such as but not limited to Twitter and Reddit are very much part of the community. This thread http://us.battle.net/wow/en/forum/topic/6933956493" class="bml-link-url2">Fansites & Other Resources - Updated Dec 5 </a>by Zarhym illuminates just how vast and far reaching this community gets. Best of all? You are already a part of it.
The forums are part of a much larger community. We reach out to the community as much as we can as time permits wherever they may be.
5.1 and Beyond: Developer Q & As
World of Warcraft Customer Support Q&A
Do you ever get tired flapping those wings?