Right now, alts are out of the equation almost completely. I would love nothing more than the ability to level my rogue right now and start PvPing on him. Thing is, everyone this season has a 25k+ conq point advantage on me. No amount of skill nor grinding can change this for me. There are no alternative options. None. Zip. Squat. For this reason alone, I refuse to even play my alt. No one wants to be subjected to facing people decked out with current season gear PLUS the new gear upgrade system you just implemented.
I understand you want to wait this out and think of options, Blizzard, but you REALLY can't afford to wait much longer. I know many people, including myself at times, have considered unsubbing due to this reason.
One of my favorite parts of WoW, and RPG games in general, is that you can get a new taste of the game by re-rolling to get a different perspective and taste of the game. This expansion completely rules out that option for PvP'ers and something needs to happen quickly.