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On horde, they mostly seem to be about pve, there are plenty of people, great AH, lots of big guilds, trade chat has a limitless supply of trolls :)
On alliance, as girlrage said, it's just super underpopulated. So you can't rely on the AH for everything. You may need to farm it yourself, but people are usually willing to help you within reason. There are only a few bigger guilds, but everyone seems to know just about everyone here, so if you are into making friends and networking for stuff you need (woo! barter system!), and you don't mind being the little guy, you might like it here. I don't know how many people have tried but on Alliance i don't believe any guilds currently are raiding. It's mostly all about finding buddies for world pvp/ bgs/arenas. They like to pvp :)
Sometimes I ramble. :)
Edited by Desertgrape on 2/27/2013 2:57 PM PST
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