I have no idea. I just noted that it does, and in fact, it does. If you know why, go ahead and say so; it might be amusing.
It's not exactly breaking news that he makes demands and uses 0queue as leverage. He very frequently spams broadcasts to garner support on the forums, as well as the rants he goes off on in vent.
Just look at all of the spam created by players that don't even multibox in an uproar about the change to /follow in battlegrounds. That would be one of the more recent examples.
It sounds like a cult because it is a cult.