Blizz Form 10-K Annual Report Filed 2/22/13

90 Dwarf Shaman
7125
Form 10-K
Annual Report

Filed Feb 22, 2013

http://investor.activision.com/reports.cfm

Blizzard's net revenues increased for 2012 as compared to 2011, primarily due to the release of Diablo III in May 2012 and World of Warcraft: Mists of Pandaria in September 2012. The increase in net revenues was partially offset by lower subscription revenues from World of Warcraft due to a lower subscriber base.

At December 31, 2012, the worldwide subscriber* base for World of Warcraft was approximately 9.6 million, down from a base of more than 10 million subscribers at September 30, 2012, and approximately 10.2 million subscribers at December 31, 2011, with the majority of the decline from the East (where the "East" includes China, Taiwan, and Korea, and the "West" includes North America, Europe and Latin America).
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90 Orc Monk
11190
Aaaaand?
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90 Blood Elf Mage
7910
I believe this was all covered during the quarterly report we discussed beginning of last month. Bottom line: Wow subscriber base still VERY strong
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90 Blood Elf Mage
2050
Interesting. Nothing unexpected, though.
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90 Draenei Death Knight
6380
This has to do with Blizzard's profits and is not related to the game World of Warcraft. The forums are to discuss Warcraft. Not put blizz on blast. That's just annoying.
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1 Human Warrior
0
The Q is a good read, mainly for investor types but does show that WoW is declining. STill, 9.6 million subs, which is probably around 8 million by now is still incredible for such an old game.
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90 Undead Rogue
5995
This has to do with Blizzard's profits and is not related to the game World of Warcraft. The forums are to discuss Warcraft. Not put blizz on blast. That's just annoying.
Goes towards the "WoW is dying" crowd.

#'s look good they can't make their argument(s). Helps keep the forums a little "saner".

:)
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1 Human Warrior
0
04/08/2013 11:56 AMPosted by Barkloud
The Q is a good read, mainly for investor types but does show that WoW is declining. STill, 9.6 million subs, which is probably around 8 million by now is still incredible for such an old game.


You are correct. That said it was not all that long ago they were at 12 million subscribers.

The rate of decline is pretty staggering.


I think as we head to another Burning Legion (aka cannon type expansion) we will see a p/u in sub numbers. Many consider WOTLK as the height of WoW popularity and it is hard to top such a important lore figure. MoP bosses are forgettable, Garrosh as a main boss reminds me of when we had to fight his son as a deathknight in ICC.
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90 Human Death Knight
13165
04/08/2013 11:56 AMPosted by Barkloud
The Q is a good read, mainly for investor types but does show that WoW is declining. STill, 9.6 million subs, which is probably around 8 million by now is still incredible for such an old game.


You are correct. That said it was not all that long ago they were at 12 million subscribers.

The rate of decline is pretty staggering.


12 million is unsustainable. It also was at a period of wow when it was the "angry birds" of the gaming world. Articles in magazines like TIME, the south park episode, wow was the hip and cool thing to play. Now, just like anything, it is no longer hip and cool, so the pop subs have moved on.

For as old as this game is, I would argue that at stabilized subs even around 8M blizzard is doing something right. P2W.. I'm sorry I meant F2P is taking over the casual market anyway.
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90 Undead Rogue
5995
04/08/2013 11:56 AMPosted by Barkloud
The Q is a good read, mainly for investor types but does show that WoW is declining. STill, 9.6 million subs, which is probably around 8 million by now is still incredible for such an old game.


You are correct. That said it was not all that long ago they were at 12 million subscribers.

The rate of decline is pretty staggering.
Blizzard (specifically WoW) as obviously reached it point of "market saturation". The "above average" peak was the ~12-mil around last of BC, early Wrath. This happens. Normalization takes its own time. From zero to 12 million took ~5 years, whereas the dip from 12-mil to 9.6 mil is only, what 2.5 to 3? That's not "staggering" rate of decline at all. And... as the #'s seem to have stabilized from Cata somewhere in the 9-mil to 10-mil area it's not really a decline but merely one leg of a very typical (and reather predictable) market fluctuation of highs and lows that is part and parcel of any business's life.
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90 Undead Rogue
12140
they'll be back. they always come back.

I'll start to worry once the game dips under 2 million. and since that's nowhere in sight, things are lookin' good.
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90 Draenei Paladin
16995
Garrosh as a main boss reminds me of when we had to fight his son as a deathknight in ICC.


Garrosh doesn't have a son.

That was Varok Saurfang's son Dranosh.

Maybe if we had free server transfers off imbalanced and empty servers people would stay.


Conspiracy theories aside it is long, long past time something be done about all the dead and dieing realms that now litter Warcraft.
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90 Night Elf Druid
14660
What is wrong with "staggeringly" to accentuate a point?


You did that on purpose to make me laugh, right? XD
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90 Blood Elf Death Knight
10815
What is wrong with "staggeringly" to accentuate a point?

Because hyperbole and buzzwords make you sound like a politician, which makes me naturally assume that you're lying (or at least being intentionally deceptive).
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