We Are Not Alone / Chinese Market Reaction

General Discussion
Credit goes to Reddit User: Mystrallo
Original Link : https://old.reddit.com/r/Diablo/comments/9w5dbd/this_is_how_chinese_reacted_to_diablo_immortal/?ref=share&ref_source=link

We know that roughly 95% of US & EU hardcore gamers disliked Diablo Immortal and its presentation. But DI is catered towards Chinese gamers (eastern audience), and US & EU Kids (young audience), with 1,99$ decard’s identification scrolls, and writ’s leg shaped corn cereals.

I was curious how did Chinese people react to Diablo Immortal, since they are the target audience. What was the reception in there? Did they like the announcement? No one covered this on reddit or anywhere else yet, and so I decided to make research and see what’s going on. Please note I used online Translators, to preserve the meaning and the context, not necessarily the grammar. What I found, I divided into three sections:
•I. CHINESE ARTICLES (REPORTERS)
•II. CHINESE COMMENTS (INTERNET USERS)
•III. CHINESE FORUMS AND POSTS (GAMERS AND FANS)



I. CHINESE ARTICLES (REPORTERS)

The articles on multiple websites I found were informative on the nature of the game – all of them described what type of the game Diablo Immortal will be, what classes and abilities you will be able to use, some words about lore between D2 and D3, and some info about NetEase. However all articles from popular social media sites did not report on game’s reception at Blizzcon, or massive flood of hate, or failure on Blizzard’s PR part, or fans disapproval or lack of meeting fans expectations. They completely excluded any events that happened at Blizzcon or afterwards.



One of many articles:

"Diablo: Immortal" is a world-class quality flagship game jointly produced by Blizzard Entertainment and NetEase. As the official Blizzard hand tour, but also a new work of the Dark series, the game not only inherits the classic dark painting style and magnificent world view, restores the smooth combat experience and immersive exploration fun, but also come out on mobile platform, creating a new story plot and play. Here you will explore the peace of the land of refuge without…



The situation is different when I searched for minor indie fan base portals, or smaller informative outlets / sites. Those do report on what was happening in the west. Out of 14 articles I found and translated, about 5 of them did mention the disappointment in some minor way:

Foreign players are very disappointed with the diablo team's new game, they said on the forums: "We want a Diablo 1 or 2 remaster, or Diablo 4, or even if you give us Diablo 3 add content, but this game really disappoint me." And "We waited so long to hear that there was a hand tour? It's better to tell us something new or not". There are even players who compare them to EA to poke fun at Blizzard: "Good try, EA, but I'm not that easy to fool" and “I'll keep an eye on the money I have at hand”.

At present, the game has not had any online related news, but in the face of the tide of poor reviews, how will Blizzard and NetEase deal with?



Another one:

"Forbes" impurities summed up the five reasons why Diablo: Immortal caused players to be angry, arguing that the designer's response to player discontent was the main reason for angering the fan base. Blizzard has released "Diablo: Immortal" for nearly a week, but the sprawling poor reviews and antipathy are felt by the player's anger.



>> Most of the articles I found were rather positive towards DI. This is not a surprise really; we are talking about a country known in the past for propagandas, omission of uncomfortable truth, influence people’s opinions and mindset, and all that stuff. I was surprised, however, to find a couple of articles to even mention any disappointment of foreign gamers, and to report that to Chinese readers.





II. CHINESE COMMENTS (INTERNET USERS)

Sites which allowed comments from users are scarce in there, but I was fortunate after some research to find a couple of opinions worth showing here. However before I do that, I need to inform you that the general feeling I had from my discovery (after reading around 100-120 comments) is that still around 20% of those comments in there were positive towards Diablo: Immortal, more or less 20% were neutral or indifferent, and the remaining 60% were indeed negative (both soft-negative and hard-negative). It seems like “garbage” and “netease” are two most used words in those.



First of all, the most positive comments I found (those are people who praised DI):

You know what, even if it is to NetEase as a proxy, it will not stop my passion for diablo, no matter how much money It will cost I will play, the skins will be bought, money will be rushed, I am the real diablo fan, you are fake fans.

7 likes, 36 dislikes



To tell you the truth, the game on the mobile phone is not lost at all. Mobile is host platform now.

1 like, 22 dislikes



Now the most negative comments I found (so people who disliked DI):

Garbage Mobile Game Money Robbery.

53 likes, 6 dislikes



It is over now, they cooperate with NetEase. To put it bluntly, they gave them their own IP, NetEase develops the game and puts on it a purchased skin. They both share profits.

46 likes, 0 dislikes



From west to east are yelling, foreign are also yelling and scolding the same as us, expect as much when you give us this garbage.

20 likes, 2 dislikes



Blizzard's garbage.

5 likes, 0 dislikes



They cooperate with NetEase to develop this !@#$, do I need to say more?!

3 likes, 0 dislikes



Blizzard is getting killed by NetEase in China.

5 likes, 0 dislikes



Everyone is expecting this mobile game to die in the womb!

4 likes, 0 dislikes



Blizzard had brain damage, they used to be five star rated quality restaurant, now they switch to mass fast-food play model.

7 likes, 0 dislikes



Sources of comments:

http://www.ali213.net/news/html/2018-11/390973_2.html

http://comment5.news.sina.com.cn/comment/skin/default.html?channel=kj&newsid=comos-hmutuea7023022&group=0





III. CHINESE FORUMS AND POSTS (GAMERS AND FANS)

I decided to skip Diablo’s official forums, as I assumed they are heavily moderated and cleaned of unwanted voices, and so since it wouldn’t have been a proper representation of Chinese fans, I decided to go straight to any other random forum, and… gamers and fans reception in the east is similar to what we can see in the US or EU.



The problem with the d3 mobile game is not a platform problem, but the official reveal to larger proportion of the orthodox fanbase. I think fans are definitely not acceptable.



Stood emotionless, reiterated how excited you are to create mobile garbage, body language said “I don’t want to be here” and cried, but still paid actors on stage for Q & A circus.



That fat guy, I thought it was a pig farm employee. How do you feel like you're stuttering in English?



The core of the problem is that this mobile game is not fun at all.



After what EA did at E3, and are these people blind?



You are not a son of mine.



The fat man has worked in the Diablo Project for many years. Because the on-site glass slag silencer is quite powerful, the live broadcast was not very loud, but he actually was so embarrassed by the reaction of the audience, that it is said that he went back to the background and cried.

The only problem is that they didn't beat him with rotten eggs on the spot.



Source:

https://bbs.saraba1st.com/2b/thread-1788598-1-1.html



EPILOGUE:

That was enough for me to understand how Chinese reacted – main reporters, smaller outlets / sites, internet users, and then the gamers and fans on forums. More research would have only reinforced what I have already learned, but you all can dig deeper and come with much more of the same. To be honest, overall I was surprised, as I have anticipated seeing much reverse reaction, but apparently if something is %^-*, then it’s !@#$ regardless of what your culture is.

I report that to you, people, in case some of you were wondering on Chinese reaction.

Next step would be to make a research on how US/EU kids (young audience) reacted, but I assume they didn’t even hear about any of this, and those who did didn’t give a crap about it.
Just reading that and Seeing the Reaction the Chinese market gave!!! makes me smile from ear to ear as they're not buying the bull!@#$ either. Long Live Diablo and to hell Diablo Immortal!
Well one thing is what they say before release and another thing is what they do after release.
So the media are mostly shilling over there as well and the overall fan base has a generally negative view of the game but that is not being reported nor is the rage in the west.

What an anti consumer pro big corporate sleezy industry modern day gaming has become.
11/12/2018 04:05 PMPosted by Extinction
So the media are mostly shilling over there as well and the overall fan base has a generally negative view of the game but that is not being reported nor is the rage in the west.

What an anti consumer pro big corporate sleezy industry modern day gaming has become.


that's the thing. If we keep going with the blacklash eventually the East will hear us. Ripple Effect.
11/12/2018 04:09 PMPosted by Fearz
11/12/2018 04:05 PMPosted by Extinction
So the media are mostly shilling over there as well and the overall fan base has a generally negative view of the game but that is not being reported nor is the rage in the west.

What an anti consumer pro big corporate sleezy industry modern day gaming has become.


that's the thing. If we keep going with the blacklash eventually the East will hear us. Ripple Effect.


If D2 taught me anything it’s how to grind it out! I’m not going anywhere. The games are uninstalled from my systems but I’ll still be here doing Diablo forum runs. This predatory disrespecting of the gaming community needs to stop and companies need to be held accountable for preying on everyone they can get their mtx dirty hands on
it's true
the nevertrumpers and globalists will lose on this one
-their first defeat after winning (stealing) the house
You are not a son of mine.


lol what?
11/12/2018 03:33 PMPosted by Fearz
Everyone is expecting this mobile game to die in the womb!


That's exactly what I'm waiting for.
Blizzard had brain damage, they used to be five star rated quality restaurant, now they switch to mass fast-food play model.

7 likes, 0 dislikes


The fat man... it is said that he went back to the background and cried.

The only problem is that they didn't beat him with rotten eggs on the spot.


The chinese dishing out the harsh burns! These were two of my favorites.
But man... "switching to a fast-food play model" is too close to the truth.
"...and writ’s leg shaped corn cereals"

I cracked up
Warms my heart!!!!…...I was wondering how the Chinese reacted because our animosity means nothing if it's met with open arms anyway.

Hopefully the negativity tips the balance and they start realising the microtransaction easy money train needs to stop
I don't even know what this means but I love it: "Because the on-site glass slag silencer is quite powerful"
Don't know if you can check my history status.

I came from Taiwan, all I can say is almost everyone here hate D:I.
It's a stupid move.
Streamer, Youtuber and people on internet are still talking how bad it is.
We made an meme of it the same as you guys did.
And everyone who has the ability to read English is keeping his eyes on US/EU forums and reddit, hope to bring back good news and good official reports made by blizzard.

yes, you guys are not alone.

But be warned, we know from the past that blizzard would use "play D:I for hours to get you a good mount/present from the other game." strategy.
So even thought we are hardcore PC gamer who refuse that crap blizzard try to force us swallow, it's still, a concern for those who's not an diablo fans and too lazy to even want to stand by our sides.

If you're those who still ignore and don't want to get yourself dirty in this war, yeah, maybe the next will happened to your beloved franchise.
So even in China the people who the game is not made for hate it?
Wow, big news lol.

Diablo fans are pc players because Diablo has always been on pc.
Pc players are hating D:I right now because they're pissed at Blizzard.
Non-Diablo fans will buy D:I, and there's a hell of a lot more non-Diablo fans than Diablo fans.
Even if Blizzard are currently getting heat from pc players all it does is get D:I noticed by non-fans, who might decide to look into D:I and decide they want to play it.

So yeah, let's report opinions from those who "hate D:I" and ignore everyone else in the world...

Honestly, if the Diablo fans are so up for trying to hurt Blizzard the most they're likely to do is convince Blizzard that a D4 isn't commercially viable anymore, and scrap plans to make it.

If Diablo dies (other than on mobile) It's probably going to be the "fans" faults.

Okay, downvote away :)

Edit: Just so you know, I'm a pc player and have no interest in playing a mobile game...not that anyone will care.
11/12/2018 11:04 PMPosted by Zoatic
Don't know if you can check my history status.

I came from Taiwan, all I can say is almost everyone here hate D:I.
It's a stupid move.
Streamer, Youtuber and people on internet are still talking how bad it is.
We made an meme of it the same as you guys did.
And everyone who has the ability to read English is keeping his eyes on US/EU forums and reddit, hope to bring back good news and good official reports made by blizzard.

yes, you guys are not alone.

But be warned, we know from the past that blizzard would use "play D:I for hours to get you a good mount/present from the other game." strategy.
So even thought we are hardcore PC gamer who refuse that crap blizzard try to force us swallow, it's still, a concern for those who's not an diablo fans and too lazy to even want to stand by our sides.

If you're those who still ignore and don't want to get yourself dirty in this war, yeah, maybe the next will happened to your beloved franchise.


So glad to hear that there is push back over there as well! Screw these companies trying to prey on the eastern and the western gaming communities peddling garbage products riddled with mtx schemes. Keep pushing
Usually I don't reply to trolls but here we go.

11/12/2018 11:26 PMPosted by Wolfways
So even in China the people who the game is not made for hate it?
Wow, big news lol.


Not sure about China, but here in Taiwan no one likes it, and NetEase is just a joke.

11/12/2018 11:26 PMPosted by Wolfways
Diablo fans are pc players because Diablo has always been on pc.
Pc players are hating D:I right now because they're pissed at Blizzard.


Nope, D1 was on console, thought not many people really knew about it. And D3 is on console too.
We're pissed the same as everyone else, it's not just PC/Mobile problems, it is however, after all these years with no Diablo news, we finally got one, and that is a mobile game and mobile game only.

Like... What have we done to deserve this.

11/12/2018 11:26 PMPosted by Wolfways
If Diablo dies (other than on mobile) It's probably going to be the "fans" faults.


Nope, it's THEIR FAULT for becoming an GIANT and never LISTEN to us gamer again.
Yeah, you can make money, make a mobile games, but for us waiting for all these years, at least feed us some news about what we want to satisfied our hunger.

When blizzard gave you poo, that is the time everyone wakes up and see how far they have become rather than just "shut up and eat my money."
11/12/2018 11:42 PMPosted by Zoatic
Usually I don't reply to trolls but here we go.

Good start lol

11/12/2018 11:26 PMPosted by Wolfways
So even in China the people who the game is not made for hate it?
Wow, big news lol.


Not sure about China, but here in Taiwan no one likes it, and NetEase is just a joke.

No one. Could you be less specific? I'm guessing you mean pc players/Diablo fans.

11/12/2018 11:26 PMPosted by Wolfways
Diablo fans are pc players because Diablo has always been on pc.
Pc players are hating D:I right now because they're pissed at Blizzard.


Nope, D1 was on console, thought not many people really knew about it. And D3 is on console too.
We're pissed the same as everyone else, it's not just PC/Mobile problems, it is however, after all these years with no Diablo news, we finally got one, and that is a mobile game and mobile game only.

Like... What have we done to deserve this.

But D1 and D3 were also on pc so pc players had nothing to complain about, and you're pissed because you got your hopes up even though you were told not to by Blizzard.

11/12/2018 11:26 PMPosted by Wolfways
If Diablo dies (other than on mobile) It's probably going to be the "fans" faults.


Nope, it's THEIR FAULT for becoming an GIANT and never LISTEN to us gamer again.
Yeah, you can make money, make a mobile games, but for us waiting for all these years, at least feed us some news about what we want to satisfied our hunger.

When blizzard gave you poo, that is the time everyone wakes up and see how far they have become rather than just "shut up and eat my money."

Yes it sucks that people put profit before... well just about anything really, but that's not a Blizzard problem, it's a human problem.
Players are all too ready to say "put the IP before money", but the fact is that if put in a similar situation most of those who are complaining right now would choose the money.
The sad thing is Immortal will still generate enough revenue from micros that activision will see the move as a success.

Let's be honest here for a sec, majority of players don't voice their opinions on social media/online forums. Complainers usually speak the loudest. My point is, this negative feedback from almost everyone who is vocal is not really indicative of how receptive the real chinese market will be.
Good start lol


hmmm Optimistic, I like you, maybe we could share a beer if possible.

No one. Could you be less specific? I'm guessing you mean pc players/Diablo fans.


Well, at least not from what I've seen, yeah, I admit "just because you didn't see, doesn't means there's none existed." Or maybe, those who are exciting about it don't even care about the franchise and not even a fan of Diablo, they may just heard of the game by its big name.

I get what you're trying to say, and you may be the rational one in this chaos.
But for many of us, we still haven't pass the emotion cycles.
And if we are finally pass through it or be silent about it, well then maybe,
we would've gave up on blizzard already.
We are not just gamers, we are also their customers... well... we probably were.

Anyway, wish you all the best.

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