Gold price for WoW Token is OUT OF CONTROL

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the token can be really good and can be really bad, all depend on the market.

Right now since Blizzcon announcement the price spike since ppl use gold to get the tickets for the mounts.

is how the market work
Reiterating supply and demand as the soul cause of the price over and over again is equal parts misinformed and disingenuous. Blizzard's actions have had a monumental impact on the going rate of the token. The reason why they were going for 35k gold a year ago is because they could only be used for WoW sub time. But when Blizzard made the business decision to make the tokens tradable for currency for ANYTHING Blizzard sells, they artificially modified its value in a way that was a critical factor in pushing demand to the tokens current price of 165k today.

The rule of supply and demand on its own never saw the WoW token top half that amount in North America prior to Blizzard's tampering with the token's usability.
09/28/2017 11:40 PMPosted by Foreverflat
Reiterating supply and demand as the soul cause of the price over and over again is equal parts misinformed and disingenuous. Blizzard's actions have had a monumental impact on the going rate of the token. The reason why they were going for 35k gold a year ago is because they could only be used for WoW sub time. But when Blizzard made the business decision to make the tokens tradable for currency for ANYTHING Blizzard sells, they artificially modified its value in a way that was a critical factor in pushing demand to the tokens current price of 165k today.

The rule of supply and demand on its own never saw the WoW token top half that amount in North America prior to Blizzard's tampering with the token's usability.
Nothing you said is evidence against the token price being dictated by supply and demand. In fact almost everything you said reinforces the idea that the price is dictated by supply and demand.
09/28/2017 11:48 PMPosted by Diyandiya
Nothing you said is evidence against the token price being dictated by supply and demand. In fact almost everything you said reinforces the idea that the price is dictated by supply and demand.

Changes in the market will always affect the value of a resource naturally through supply and demand. Oil is a fairly good example of this.

Gasoline, after all, was originally a useless byproduct of kerosene distillation. Once it began to be used in a widespread fashion to power gasoline-based engines, then oil became significantly more valuable.

The Token became more valuable in the same way. When it was only usable as game time, its value was fairly low. Once a new use was added, one that is far more versatile and useful to people, the value of the Token rose.
The point of the token is to counter gold selling by unauthorised 3rd parties.

The token price goes up because those parties stockpile their gold, they can't sell it if Blizzard price is cheaper.

As I write this the price of the token is 190k for $20, and a random google search shows 3rd party offering of 120k for the same price, so Blizzard is winning the pricing war even though it is impacting some players who may want to pay for their sub with gold.
08/02/2017 08:16 PMPosted by Kuranna
The WoW token was never intended to be a substitute for paying a sub.

It may have worked that way in the past, but it wasn't their intention.

Suck it up buttercup.

So it was never intended even when game time was the only thing that you could buy with it? It might not be intended now but for a very long time that was the only thing that you could do with them.
Supply and demand.

If everyone said "tokens cost too much" and quit buying them off the AH? Guess what? The gold they sell for would drop

As long as people are willing to pay that much, they wont fall. It's a player issue.
08/02/2017 07:42 PMPosted by Msminipimp
Update:
1 - I pay for my sub with real $$. I never intended on chasing the token to remove the Legion sub fee, nor did I imply this.
2 - I enjoy blizzard's games which is why I actually spend real money on their games and services.
3 - I really like that we have the WoW Token to combat the gold sellers and 3rd party sites. This is important to me because the 3rd party sites/gold sellers erode part of the fun that I'm paying for.
4 - I've looked into many ways to generate gold in game. However, with my limited game time I would rather not focus to heavily on farming gold for token fees as I don't want to burn out. WoW, like all online games, should be fun, and entertaining.
5 - I wanted to grab several tokens to purchase a few mounts and services (not the new mount).
6 - In addition to spending b.net balance from tokens I also planned on purchasing several game copies for my son and younger relatives (Overwatch and SC-2).

Hopefully the above clears up some confusion.
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Original Post Below:
When I resubscribed after a 6+ year break the gold price for a WoW Token was about 30k to 33k. Two days ago it was 132k gold. This evening its 149k gold. Its almost 5x the gold cost since my sub started in Oct/Nov. of last year. This creep and jump in price is way OUT OF CONTROL. I get that Blizzard made the WoW Token more useful with the conversion options but this is still way too much.

I'm a pretty casual player. I have family and work responsibilities so my fun time is limited. I've been waiting for the price to come back down to the 60k to 70k range, but at this point its basically not going to happen. I get that generating gold isn't nearly as hard as it was several expansions ago but I'm NOT rolling in 25-50k (or more) a week or per month like some players may be.

I get that no one likes whining or complaining. However, I'm quite frustrated with always being at the point of having to bankrupt my chars in-game to get a single token. I have a right to be frustrated, own my frustration, and express my frustration. Feel free to disagree. Your opinion is just as valid an important as mine.

I wanted to get a few tokens (plus real US $$) to buy stuff for my son and his cousins so they, together, can enjoy the online gaming experience that I've enjoyed with Blizzard's games. For now its back to the Playstation. School will be back in less than a month.


Thank the players, supply and demand, and economy
10/24/2017 04:35 PMPosted by Slarick
08/02/2017 08:16 PMPosted by Kuranna
The WoW token was never intended to be a substitute for paying a sub.

It may have worked that way in the past, but it wasn't their intention.

Suck it up buttercup.

So it was never intended even when game time was the only thing that you could buy with it? It might not be intended now but for a very long time that was the only thing that you could do with them.
No, it wasn't. Because Blizzard is a business. The fact you can pay gold to play for free is a side product of it. Not the intent.

The intent is to get Blizzard more profit. It does this by smoothing out the payment between people who can afford to pay effective multiple subscriptions and people who wouldn't pay real world $s to play but will trade gold, and get the actual customers to pay the extra $s by offering them gold in trade.

If Blizzard just straight up sold gold though, it would be awful for the economy and result in terrible inflation, destabilizing the server economies. So instead, they turn gold "payers" into farmers for them. They swap gold from one player to another, not creating any new currency. And get more subscription fees as a result. The fact you can pay gold to subscribe is just a happy byproduct of that for you.

But you aren't a customer if you are trading gold instead of real world $s to play, just the product. For Blizzard the intent is going to be to continually offer more and more the tokens can pay for so that the gold price of them goes as high as they can make it through a market equilibrium, enticing more people to pay real world $s for tokens, to increase their profit.

They don't care if people can pay gold to play for free, and never have.
Just do what everyone else is doing and buy japan gold you can get 1 million gold for $10.

They really screwed up here.
10/24/2017 04:37 PMPosted by Sweetiekinz
Supply and demand.

If everyone said "tokens cost too much" and quit buying them off the AH? Guess what? The gold they sell for would drop

As long as people are willing to pay that much, they wont fall. It's a player issue.


As long as they keep giving us all the easy gold in Class Hall Missions, there will be more then enough gold in the economy to pay for these tokens. It really benefits those with lots of alts who can get 15-20k gold a day just by using the Legion app
10/24/2017 05:22 PMPosted by Astanta
Just do what everyone else is doing and buy japan gold you can get 1 million gold for $10.

They really screwed up here.
You are advocating people break the terms of use. That's a quick way to get banned.
If tokens cost 165k or 190 or 200k Its because someone was willing to pay that much even if your not.

If nobody pays 200k then they won't be 200k.
The drastic change could be a rather ominous sign for the health of the game in general... as we might be seeing both a spike in Demand for tokens, AND/OR a reduction in supply for Tokens....

Fewer players are deciding it's worth investing real $$ into this game, and instead coasting entirely on in game currency is a very bad sign overall.... People could decide that the game is no longer worth the $15 a month, and opt towards tokens, because it costs THEM nothing but gold (which is where I've been since Tokens launched, tbh)... while simultaneously potential token buyers are opting to buy fewer tokens because they no longer feel it's worth investing in the game... and not even dramatically higher token price payouts are inspiring players to invest into a supply increase.
10/24/2017 06:02 PMPosted by Noype
The drastic change could be a rather ominous sign for the health of the game in general... as we might be seeing both a spike in Demand for tokens, AND/OR a reduction in supply for Tokens....

Fewer players are deciding it's worth investing real $$ into this game, and instead coasting entirely on in game currency is a very bad sign overall.... People could decide that the game is no longer worth the $15 a month, and opt towards tokens, because it costs THEM nothing but gold (which is where I've been since Tokens launched, tbh)... while simultaneously potential token buyers are opting to buy fewer tokens because they no longer feel it's worth investing in the game... and not even dramatically higher token price payouts are inspiring players to invest into a supply increase.
Its Destiny 2. Its a spike in demand.
10/24/2017 06:15 PMPosted by Narsereg
10/24/2017 06:02 PMPosted by Noype
The drastic change could be a rather ominous sign for the health of the game in general... as we might be seeing both a spike in Demand for tokens, AND/OR a reduction in supply for Tokens....

Fewer players are deciding it's worth investing real $$ into this game, and instead coasting entirely on in game currency is a very bad sign overall.... People could decide that the game is no longer worth the $15 a month, and opt towards tokens, because it costs THEM nothing but gold (which is where I've been since Tokens launched, tbh)... while simultaneously potential token buyers are opting to buy fewer tokens because they no longer feel it's worth investing in the game... and not even dramatically higher token price payouts are inspiring players to invest into a supply increase.
Its Destiny 2. Its a spike in demand.

And reduction in supply.

Give me one good reason why I should pay $20 for a token when gold is so plentiful.
<span class="truncated">...</span>Its Destiny 2. Its a spike in demand.

And reduction in supply.

Give me one good reason why I should pay $20 for a token when gold is so plentiful.
Unlikely given the pattern of the token price.

You aren't going to expect prices to spike due to an immediate reduction in supply. You'd have to have something cause that today. A longer term reduction in supply would have been far more gradual, over time.

Instead what we saw was an increase in the things the token can do, followed by a spike in price, followed by a slight reduction in price from its new high but something that settles into a new higher equilibrium. Followed by an increase in what the tokens can do or products it can purchase, followed by a spike in prices, followed by a small settling of the price down from the new high, but barely and stays at a new higher equilibrium.

That pattern says that the increase is price is nearly completely being driven by a right shift in the demand curve. Its an increase in demand.

If anything, the increase in gold price equilibrium has probably contributed to a higher supply of tokens, just not as much as the demand has gone up.
the only reason the tokens are this high is Destiny 2 a game that is not even made by Blizzard. when it was first announced the price of tokens went up 30k and the weekend before release another 30k. remove Destiny 2 from the mix and the tokens would still be 150k or less. Destiny 2 has pushed the price up by 25% that is more than any Blizzard item has done.

its great for blizzard money wise but complete crap that the WoW economy has to deal with an outside game screwing with the prices of a WoW token.
10/24/2017 06:36 PMPosted by Glóín

its great for blizzard money wise but complete crap that the WoW economy has to deal with an outside game screwing with the prices of a WoW token.


It really does piss me off that blizzard let a 3rd party game affect the WoW economy. The token should have only been for WoW services and that's it.
10/24/2017 05:22 PMPosted by Astanta
Just do what everyone else is doing and buy japan gold you can get 1 million gold for $10.

They really screwed up here.

Are you seriously advocating here on the Blizzard forums that people use the illegal gold sellers? Really? And, it's China, not Japan. The more you know! By the way, I'd delete your post before a mod sees it. Just some friendly advice.

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