Blizzard might add ads to their video games?

General Discussion
11/09/2018 06:55 PMPosted by Jamalia
I play WOW. I've seen no adds.

edit: has anyone else seen these adds "integrated" into our game?


He's asking WOULD they, not saying they are there.
11/09/2018 07:39 PMPosted by Alainel
Have you never been in a meeting?


Have you?

I love the outrage over the scenarios people are making up in their head.
11/09/2018 08:11 PMPosted by Bangnfire
11/09/2018 06:55 PMPosted by Jamalia
I play WOW. I've seen no adds.

edit: has anyone else seen these adds "integrated" into our game?


He's asking WOULD they, not saying they are there.


He never once said it was even a possibility they might integrate ads into WoW.
11/09/2018 07:06 PMPosted by Bluspacecow
Everyone calm down.

This has been quoted completely out of context.

This is from the Q & A section of the Q3 2018 investor conference call and is an answer to

" Just for King, can you provide an update on your advertising outlook and maybe what the contribution of ad revenue was in the quarter or year to date? "

Riccardo Zacconi is *not* from Blizzard but from King Entertainment who have been part of Blizzard since November 2015. It's clear Riccardo is talking solely of King Entertainment titles and *not* Blizzard titles.


Maybe no ads YET, but it would not surprise me at all if they did, trust Blizzard? ppffftttt.
11/09/2018 07:32 PMPosted by Bluspacecow
11/09/2018 07:28 PMPosted by Alainel
It's about King, but it doesn't stop some executive from asking why they're not doing ads on the other platforms.


.. except King has been part of ATVI since November 2015.

That's 3 years of King Entertainment being part of Activision Blizzard yet we do not have any in game advertisements or any of the bad free to play mechanics that King Entertainment titles rely on in World of Warcraft.


Bro, if they can find a way to squeeze revenue out of the game with ads you can bet they eventually will.
11/09/2018 08:33 PMPosted by Gunny
Bro, if they can find a way to squeeze revenue out of the game with ads you can bet they eventually will.

So we've gone from claiming there WILL be ads in Blizzard games to crying about how likely it is now that the original claim was debunked?
11/09/2018 08:35 PMPosted by Ohgodmyeyes
11/09/2018 08:33 PMPosted by Gunny
Bro, if they can find a way to squeeze revenue out of the game with ads you can bet they eventually will.

So we've gone from claiming there WILL be ads in Blizzard games to crying about how likely it is now that the original claim was debunked?


Pretty much. You wonder when people have this level of delusional distrust and paranoia aimed at a game developer..why do they still play the games?
11/09/2018 06:50 PMPosted by Bârrêtt
This gear drop brought to you by Coca Cola.


Funny... do you remember the Mountain Dew cross promotion with the pet that had red or blue fuel? Or the Azeroth Choppers? Mr. T's night elf mohawk grenades? There have been lots of real-world brands and ads that have made their way into WoW. The trick is marketing them in such a way that you don't notice or care. ;p
11/09/2018 07:06 PMPosted by Bluspacecow
Everyone calm down.

This has been quoted completely out of context.

This is from the Q & A section of the Q3 2018 investor conference call and is an answer to

" Just for King, can you provide an update on your advertising outlook and maybe what the contribution of ad revenue was in the quarter or year to date? "

Riccardo Zacconi is *not* from Blizzard but from King Entertainment who have been part of Blizzard since November 2015. It's clear Riccardo is talking solely of King Entertainment titles and *not* Blizzard titles.


This guy still thinks there are defined lines. XD
11/09/2018 08:51 PMPosted by Impes
11/09/2018 07:06 PMPosted by Bluspacecow
Everyone calm down.

This has been quoted completely out of context.

This is from the Q & A section of the Q3 2018 investor conference call and is an answer to

" Just for King, can you provide an update on your advertising outlook and maybe what the contribution of ad revenue was in the quarter or year to date? "

Riccardo Zacconi is *not* from Blizzard but from King Entertainment who have been part of Blizzard since November 2015. It's clear Riccardo is talking solely of King Entertainment titles and *not* Blizzard titles.


This guy still thinks there are defined lines. XD


Can you give a specific example of the CEO of King.com directly influencing WoW?
11/09/2018 07:06 PMPosted by Bluspacecow
Everyone calm down.

This has been quoted completely out of context.

This is from the Q & A section of the Q3 2018 investor conference call and is an answer to

" Just for King, can you provide an update on your advertising outlook and maybe what the contribution of ad revenue was in the quarter or year to date? "

Riccardo Zacconi is *not* from Blizzard but from King Entertainment who have been part of Blizzard since November 2015. It's clear Riccardo is talking solely of King Entertainment titles and *not* Blizzard titles.
But ironically he's probably the only person who can own up to using scumbag marketing techniques that people no longer give two shoots about.
11/09/2018 08:33 PMPosted by Gunny
11/09/2018 07:32 PMPosted by Bluspacecow
...

.. except King has been part of ATVI since November 2015.

That's 3 years of King Entertainment being part of Activision Blizzard yet we do not have any in game advertisements or any of the bad free to play mechanics that King Entertainment titles rely on in World of Warcraft.


Bro, if they can find a way to squeeze revenue out of the game with ads you can bet they eventually will.


King is a game company that literally makes free to play games that run on ads and in app purchases.

Obviously they're going to have ads, and questions about ads are likely to pop up.

Blizzard have a majority pay to play, free-to-play with loot boxes, or subscription based games that don't require ads to sustain, because they either have subscription fees, or in-app purchases like in heroes of the storm.

Blizzard literally has no reason to ever resort to ads, the only reason it works for King is because they make mobile games.
11/09/2018 08:54 PMPosted by Kuranna
But ironically he's probably the only person who can own up to using scumbag marketing techniques that people no longer give two shoots about.


Absolutely.

He's also been talking up these techniques at every quarterly earnings report since they joined ATVI in Nov 2015. That's 12 investor conference calls where he's spoken about in game advertising , in game payments and marketing techniques.
Does no one remember the gamer fuel mountain dew stuff? There are mountain dew themed battle pets in the game.
11/09/2018 07:06 PMPosted by Bluspacecow
Everyone calm down.

This has been quoted completely out of context.

This is from the Q & A section of the Q3 2018 investor conference call and is an answer to

" Just for King, can you provide an update on your advertising outlook and maybe what the contribution of ad revenue was in the quarter or year to date? "

Riccardo Zacconi is *not* from Blizzard but from King Entertainment who have been part of Blizzard since November 2015. It's clear Riccardo is talking solely of King Entertainment titles and *not* Blizzard titles.
But how else will the OP sensationalize and work people up into a later to get more Blizzard hate going?! :P In all seriousness though,this is getting out of hand it's fine not to be happy with a product or a decision,but to be vindictive to the point of sensationalizing and spreading slander about a company or a person to hurt them is just pathetic and grasping at straws. Wish Blizz would work faster to shut down the fake news/click bait threads. SMFH
11/09/2018 08:09 PMPosted by Bluspacecow
11/09/2018 07:46 PMPosted by Shinsmacker
Yeah, yeah it's only for King Entertainment, won't affect Blizzard. So what happen when the ads generated a profit, you think that ATV won't put pressure on the Blizzard division to do the same?


The ads have consistently making profits since 2015. Yet we still don't have any bleed over advertising in World of Warcraft.


We have not seen Blizz pull a BF2142 (remember those ads on the town's billboards?)

...yet.
11/09/2018 08:43 PMPosted by Akston
11/09/2018 08:35 PMPosted by Ohgodmyeyes
...
So we've gone from claiming there WILL be ads in Blizzard games to crying about how likely it is now that the original claim was debunked?


Pretty much. You wonder when people have this level of delusional distrust and paranoia aimed at a game developer..why do they still play the games?


Nothing delusional about it. They are not the company they used to be. "Gamers making games for gamers" died years ago. Now they put a price tag on everything. People don't trust them because they consistently disappoint a large portion of the player base. They focus a lot of their effort on things like e-sports. The larger company is obviously making another cash grab at mobile games with a game with a huge PC following.

Nah, there's not much trust left. It's not paranoia, more like buyer beware. If they can make a buck, they will.
The tailors have to use nylon thread. Nylon was invented by DuPont. therefore they are pushing a DuPont product.
11/10/2018 06:19 AMPosted by Gunny
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Pretty much. You wonder when people have this level of delusional distrust and paranoia aimed at a game developer..why do they still play the games?


Nothing delusional about it. They are not the company they used to be. "Gamers making games for gamers" died years ago. Now they put a price tag on everything. People don't trust them because they consistently disappoint a large portion of the player base. They focus a lot of their effort on things like e-sports. The larger company is obviously making another cash grab at mobile games with a game with a huge PC following.

Nah, there's not much trust left. It's not paranoia, more like buyer beware. If they can make a buck, they will.


Its extremely delusional if you think the CEO of King.com being asked a question concerning advertising in the Candy Crush games, some how has impact on the possibility of in-game advertising for WoW.

Do you think Candy Crush players wonder if they will implement a 15 dollar a month sub rate to play Candy Crush? on top of the ads they have already?
I suspect they would make their iconic Characters like Thrall, Varian, and Arthas perform in a DA K-Pop band,

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