Mad Men

Movies, TV and Entertainment
So I just started this show yesterday, and I'm a bit lost on one part. Who is that lady that just moved in to the neighborhood and what did she do so bad that the other women have to talk behind her back for?
(around episodes 1-3 on the first season)
The woman was Helen Bishop, a recent divorcee (or just separated? I don't remember) from her husband.

So here is a single mom with her kids (already topic for scandalous gossip back then in the late 50's / early 60's). Now, later Helen is also seen talking to other men, and in "private" situations with them. So now, not only is she a single mom, but she's also promiscuous, in her neighbors' eyes.

Then, Helen is seen chatting with Don. See where this is going?

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