Our naming policy rules apply to all player-made names in-game, including characters, guilds, and pets. If your character has a name that does not violate our naming policies, but you would still like to change it, check out our Name Change service. For information on RP Naming, please see the Role Play Naming Policy article.

Character Naming Rules

  • The character name must be between 2-12 characters long.
  • Accented characters are supported.
  • Numbers and symbols are not supported.
  • Mixed capitals and spaces are not supported.

Guild Naming Rules

  • The name must be between 2-24 characters long.
  • Accented characters are supported.
  • Numbers and symbols are not supported.
  • Mixed capitals and spaces are supported.

Pet Naming Rules

  • A Hunter pet name must be between 2-12 characters long. Companion pet names must be between 2-16 characters long.
  • Accented characters are supported.
  • Numbers and symbols are not supported.
  • Mixed capitals can only be used in Hunter pet names.
  • Spaces can only be used in companion pet names, and all initial letters are capitalized automatically.

All player-made names must follow our Code of Conduct. If you see a name that violates our naming guidelines, report it.

Penalties

In most cases, a player will receive a warning about the offending name and will be assigned a randomly generated temporary name. A message will be sent to the account's registered email address with instructions on how to change the temporary name to one of the player’s choosing. In guild name violations, the message will be sent to the guild leader.

In some cases, violating this policy may result in action being taken against a WoW game account.

Note: If you would like to appeal a penalty placed on your account, please see the Appealing Ban or Suspension article.