You can use the Battle.net Code Redemption page to redeem game keys and codes, including physical game keys, game time codes, and pet or mount codes.
Note: Item or pet codes distributed prior to BlizzCon 2009 and all World of Warcraft Trading Card Game item codes must be redeemed through the World of Warcraft Promotion Code Retrieval page.
Physical Game Key
If you've purchased a physical copy of our game, you will need to redeem the authentication key on Battle.net before you are able to play. You can find the authentication key printed on the CD sleeve, game manual or quick start guide that are included in the box.
If your box doesn't contain an authentication key, return it to the original place of purchase as it is considered defective. Customer Support can't assist with missing authentication keys from other retailers.
Game Time Code
Game time codes can be redeemed on a World of Warcraft account through the code redemption page. Prepaid Game Card codes are printed on the reverse side of the card under a scratch off layer.
Pet or Mount Code
You can claim a pet or mount by entering the code from your email on the Code Redemption page. Some codes are region-specific and require you to select your region when you claim them. The pet or mount will be available to all World of Warcraft characters on your Battle.net account through the in-game Pets and Mounts Journal. If you are logged in when the code is claimed, you will need to exit the game and log back in before the pet or mount will appear in your journal.
Note: Region-specific codes can't be transferred from one region to another.
Article ID: 6508