The Battle.net Code Redemption page can be used to redeem many game keys and codes, including license keys, pet and mount codes, and game time codes.
Item or pet codes distributed prior to BlizzCon 2009 and all World of Warcraft Trading Card Game item codes must be redeemed through the World of Warcraft Promotion Code Retrieval page.
Game License Key
Players who purchase physical copies of our games must manually link the included game authentication key to their Battle.net account before they can play. The game authentication key is found printed on the CD sleeve, game manual, or quick start guide included inside the box.
If your box doesn't contain an authentication key, you must return it to the original place of purchase, as it is considered defective. Customer Support cannot assist with missing authentication keys from other retailers.
Pet or Mount Code
Players who receive a code for a pet or mount can claim it by entering the code they received via email on the Code Redemption page. Some codes are region-specific, and will require you to select your region during the claim process. The pet or mount will be available to all World of Warcraft characters on the chosen Battle.net account through the in-game Pets and Mounts Journal. If you are logged in when the code is claimed, you will need to completely exit the game and then log back in before the pet or mount will appear for your characters.
Note: Pet and Mount codes are region-specific and cannot be transferred from one region to another.
Game Time Code
Game time codes can be redeemed on a World of Warcraft account through the code redemption page. Prepaid Game Card codes are printed on the reverse side of the card under a scratch off layer.
World of Warcraft TCG and Pre-Blizzcon 2009 Item or Pet Codes
World of Warcraft Trading Card Game item codes and older in-game item codes are redeemed in World of Warcraft. Before you can redeem your code in-game, you must exchange your printed code for an in-game code through the World of Warcraft Promotion Code Retrieval page. Then, visit the appropriate NPC in-game and provide your code to receive your item.
Note: Item codes that are redeemed through the World of Warcraft Promotion Code Retrieval page are region- and realm-specific. They cannot be transferred from one region or realm to another.
Article ID: 6508